Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 6 559 800 Instagram users in Sweden in October 2026, which accounted for 61.4% of its entire population.
The majority of them were women - 54.5%.
People aged 25 to 34 were the largest user group (1 680 900).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 322 400.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 6 559 800 | 61.4% | 54.5% | 45.5% | +11.2% |
| Sep | 5 900 000 | 55.2% | 56.9% | 43.1% | -0.7% |
| Aug | 5 942 600 | 55.6% | 56.7% | 43.3% | +0.4% |
| Jul | 5 919 300 | 55.4% | 56.7% | 43.3% | -2.8% |
| Jun | 6 091 400 | 57% | 56.5% | 43.5% | +5.1% |
| May | 5 796 500 | 54.2% | 55.9% | 44.1% | +2.9% |
| Apr | 5 634 500 | 52.7% | 56.1% | 43.9% | -7% |
| Mar | 6 055 900 | 56.7% | 55.7% | 44.3% | -1.4% |
| Feb | 6 143 100 | 57.5% | 54.8% | 45.2% | -0.3% |
| Jan '26 | 6 163 300 | 57.7% | 54.8% | 45.2% | +0.7% |
| Dec | 6 121 000 | 57.3% | 55.7% | 44.3% | +2.1% |
| Nov '25 | 5 992 300 | 56.1% | 55.7% | 44.3% | - |
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As of October 2026, there are 6 559 800 Instagram users in Sweden - 61.4% of the country's population.
The largest age group is 25 to 34, making up 25.6% of Instagram users in Sweden.
Women make up the majority, at 54.5% of Instagram users in Sweden.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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