Instagram users in Austria
There were 3 538 600 Instagram users in Austria in March 2024, which accounted for 39.4% of its entire population.
The majority of them were women - 54.1%.
People aged 25 to 34 were the largest user group (1 069 500).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 314 100.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.