Instagram users in Austria
There were 3 623 500 Instagram users in Austria in August 2024, which accounted for 40.4% of its entire population.
The majority of them were women - 53.5%.
People aged 25 to 34 were the largest user group (1 105 900).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 323 500.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.