Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 3 823 600 Instagram users in Austria in October 2026, which accounted for 42.5% of its entire population.
The majority of them were women - 53.1%.
People aged 25 to 34 were the largest user group (1 194 300).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 254 700.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 3 823 600 | 42.5% | 54.1% | 45.9% | +3.3% |
| Sep | 3 700 000 | 41.1% | 52.8% | 47.2% | -5.3% |
| Aug | 3 905 400 | 43.4% | 53.8% | 46.2% | +5.4% |
| Jul | 3 703 700 | 41.1% | 54.1% | 45.9% | -7.1% |
| Jun | 3 988 200 | 44.3% | 53.8% | 46.2% | +11% |
| May | 3 592 500 | 39.9% | 52.8% | 47.2% | -0.3% |
| Apr | 3 603 400 | 40% | 52.8% | 47.2% | -6.2% |
| Mar | 3 843 400 | 42.7% | 52.6% | 47.4% | -1.9% |
| Feb | 3 917 500 | 43.5% | 52.6% | 47.4% | +0.4% |
| Jan '26 | 3 900 300 | 43.3% | 52.6% | 47.4% | +1.2% |
| Dec | 3 852 400 | 42.8% | 52.6% | 47.4% | +3.7% |
| Nov '25 | 3 713 600 | 41.2% | 54.1% | 45.9% | - |
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As of October 2026, there are 3 823 600 Instagram users in Austria - 42.5% of the country's population.
The largest age group is 25 to 34, making up 31.2% of Instagram users in Austria.
Women make up the majority, at 53.1% of Instagram users in Austria.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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