Facebook users in Sweden
There were 8 349 900 Facebook users in Sweden in March 2024, which accounted for 78.9% of its entire population.
The majority of them were women - 53.1%.
People aged 25 to 34 were the largest user group (1 897 300).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 519 400.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.