Facebook users in Sweden
There were 8 549 200 Facebook users in Sweden in August 2024, which accounted for 80.7% of its entire population.
The majority of them were women - 52.9%.
People aged 25 to 34 were the largest user group (1 947 900).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 546 100.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.