Social Media Analytics

How to Present Social Media Data to Clients in 2025

Presenting data to clients is a skill of its own. You can...

Instagram Statistics for Marketers [2025 Update]

Instagram is still one of the biggest social media platforms out there,...

How To Find Your Target Audience On Social Media In 2025

You’ve been posting a lot on social media, but somehow, you’ve got...

Competitor Mapping: Why And How To Do It

Competitor analysis is not about copying your competitors (Don’t do that!) It’s...

How to Measure Brand Awareness on Social Media 

I won’t lie to you – brand awareness is not the easiest...

Top 10 Competitive Intelligence Tools in 2025

Competitive intelligence is an element of your marketing strategy that you really...

How to Analyze Your Competitors on Instagram in 2025

Research and performance analysis is part of any effective marketing strategy. And...

What Are Impressions On Instagram And Why They Matter

The idea of building a presence on Instagram—or any social media network,...

Like, Follow, Vote? The 2024 U.S. Election Reflected on Social Media

Can social media be a barometer of public support during the presidential...