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Social media users
in Samoa

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Samoa

Samoa flag
Facebook users in Samoa
2025
135 000
52.7%
women
47.3%
men
 
 
13-17
n/a
15.8%
14.7%
18-24
30.4%
15.4%
13.2%
25-34
28.6%
9.6%
8.5%
35-44
18.1%
5.8%
5.8%
45-54
11.6%
3.7%
3.3%
55-64
7%
2.4%
1.9%
65+
4.3%

There were 135 000 Facebook users in Samoa in April 2025, which accounted for 65.2% of its entire population.

The majority of them were women - 52.7%.

People aged 18 to 24 were the largest user group (41 100).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 17 800.

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Instagram users in Samoa

Samoa flag
Instagram users in Samoa
2025
31 400
58.3%
women
41.7%
men
 
 
13-17
n/a
32.8%
26.4%
18-24
59.2%
18.2%
11.1%
25-34
29.3%
7.3%
4.1%
35-44
11.5%
 
 
45-54
n/a
 
 
55-64
n/a
 
 
65+
n/a

There were 31 400 Instagram users in Samoa in April 2025, which accounted for 15.2% of its entire population.

The majority of them were women - 58.3%.

People aged 18 to 24 were the largest user group (18 600).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 3 500.

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Messenger users in Samoa

Samoa flag
Messenger users in Samoa
2025
121 900
52.7%
women
47.3%
men
 
 
13-17
n/a
14.7%
14%
18-24
28.7%
15.7%
13.2%
25-34
28.9%
9.9%
8.9%
35-44
18.8%
6.1%
6%
45-54
12.1%
3.9%
3.4%
55-64
7.2%
2.5%
1.9%
65+
4.3%

There were 121 900 Messenger users in Samoa in April 2025, which accounted for 58.9% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (35 200).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 16 100.

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Linkedin users in Samoa

Samoa flag
Linkedin users in Samoa
2025
23 060
27.8%
18-24
27.8%
47.7%
25-34
47.7%
22.5%
35-54
22.5%
2%
55+
2%

There were 23 060 Linkedin users in Samoa in April 2025, which accounted for 11.1% of its entire population.

People aged 25 to 34 were the largest user group (11 000).

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