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Social media users
in Samoa

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Samoa

Samoa flag
Facebook users in Samoa
2020
134 500
51.7%
women
48.3%
men
5.2%
4.5%
13-17
9.7%
13.4%
14.1%
18-24
27.5%
16.4%
14.9%
25-34
31.2%
7.4%
6.9%
35-44
14.3%
4.8%
4.3%
45-54
9.1%
2.5%
1.9%
55-64
4.4%
2%
1.6%
65+
3.6%

There were 134 500 Facebook users in Samoa in December 2020, which accounted for 65% of its entire population.

The majority of them were women - 51.7%.

People aged 25 to 34 were the largest user group (42 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 20 000.

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Instagram users in Samoa

Samoa flag
Instagram users in Samoa
2020
9 900
59.6%
women
40.4%
men
 
 
13-17
n/a
35.4%
25.3%
18-24
60.6%
24.2%
15.2%
25-34
39.4%
 
 
35-44
n/a
 
 
45-54
n/a
 
 
55-64
n/a
 
 
65+
n/a

There were 9 900 Instagram users in Samoa in December 2020, which accounted for 4.8% of its entire population.

The majority of them were women - 59.6%.

People aged 18 to 24 were the largest user group (6 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 2 500.

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Messenger users in Samoa

Samoa flag
Messenger users in Samoa
2020
125 900
51.5%
women
48.5%
men
5.1%
4.4%
13-17
9.5%
13.5%
14.3%
18-24
27.8%
15.9%
15.1%
25-34
31%
7.7%
7%
35-44
14.7%
4.8%
4.3%
45-54
9.1%
2.5%
1.8%
55-64
4.4%
2%
1.6%
65+
3.6%

There were 125 900 Messenger users in Samoa in December 2020, which accounted for 60.8% of its entire population.

The majority of them were women - 51.5%.

People aged 25 to 34 were the largest user group (39 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 19 000.

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Linkedin users in Samoa

Samoa flag
Linkedin users in Samoa
2020
13 300
18.8%
18-24
18.8%
67.7%
25-34
67.7%
13.5%
35-54
13.5%
 
 
55+
n/a

There were 13 300 Linkedin users in Samoa in December 2020, which accounted for 6.4% of its entire population.

People aged 25 to 34 were the largest user group (9 000).

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