Other countries:

portugal flag

Social media users
in Portugal

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2025
9 213 800
52.4%
women
47.6%
men
 
 
13-17
n/a
7.5%
6.6%
18-24
14.1%
13%
13%
25-34
26%
9.1%
8.9%
35-44
18%
9.5%
8.4%
45-54
17.9%
6.8%
5.6%
55-64
12.4%
6.3%
5.2%
65+
11.6%

There were 9 213 800 Facebook users in Portugal in September 2025, which accounted for 91.5% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (2 400 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 513 100.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2025
6 771 200
54%
women
46%
men
 
 
13-17
n/a
9.4%
8.1%
18-24
17.6%
14.8%
14.8%
25-34
29.5%
10.1%
8.9%
35-44
19%
9.7%
7.5%
45-54
17.2%
5.8%
3.9%
55-64
9.7%
4.1%
2.8%
65+
6.9%

There were 6 771 200 Instagram users in Portugal in September 2025, which accounted for 67.3% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (2 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 505 900.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2025
6 478 300
52.2%
women
47.8%
men
 
 
13-17
n/a
3.4%
3.2%
18-24
6.6%
10.6%
11.4%
25-34
22%
10.1%
9.8%
35-44
19.9%
11.3%
9.9%
45-54
21.2%
8.6%
7%
55-64
15.6%
8.1%
6.5%
65+
14.6%

There were 6 478 300 Messenger users in Portugal in September 2025, which accounted for 64.4% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (1 427 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 422 500.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2025
6 000 000
28.3%
18-24
28.3%
35%
25-34
35%
31.7%
35-54
31.7%
5%
55+
5%

There were 6 000 000 Linkedin users in Portugal in September 2025, which accounted for 59.6% of its entire population.

People aged 25 to 34 were the largest user group (2 100 000).

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