Other countries:

portugal flag

Social media users
in Portugal

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2025
8 957 700
52%
women
48%
men
 
 
13-17
n/a
7.6%
6.5%
18-24
14%
12.3%
13.4%
25-34
25.7%
9.3%
8.9%
35-44
18.2%
9.6%
8.4%
45-54
18.1%
6.8%
5.6%
55-64
12.4%
6.4%
5.2%
65+
11.6%

There were 8 957 700 Facebook users in Portugal in August 2025, which accounted for 89% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (2 300 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 468 800.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2025
6 581 200
54%
women
46%
men
 
 
13-17
n/a
9.5%
8%
18-24
17.5%
14.6%
14.7%
25-34
29.3%
10.2%
8.9%
35-44
19.1%
9.8%
7.6%
45-54
17.4%
5.8%
3.9%
55-64
9.8%
4.1%
2.8%
65+
6.9%

There were 6 581 200 Instagram users in Portugal in August 2025, which accounted for 65.4% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (1 930 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 499 900.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2025
6 313 900
52.4%
women
47.6%
men
 
 
13-17
n/a
3.4%
3.2%
18-24
6.6%
10.5%
11.3%
25-34
21.7%
10.2%
9.8%
35-44
20%
11.5%
10%
45-54
21.4%
8.7%
6.9%
55-64
15.7%
8.1%
6.5%
65+
14.6%

There were 6 313 900 Messenger users in Portugal in August 2025, which accounted for 62.7% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (1 373 100).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 438 400.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2025
5 910 000
27.1%
18-24
27.1%
35.5%
25-34
35.5%
32.1%
35-54
32.1%
5.2%
55+
5.2%

There were 5 910 000 Linkedin users in Portugal in August 2025, which accounted for 58.7% of its entire population.

People aged 25 to 34 were the largest user group (2 100 000).

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