Other countries:

portugal flag

Social media users
in Portugal

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2024
8 872 400
52.9%
women
47.1%
men
 
 
13-17
n/a
8.6%
7%
18-24
15.7%
12.4%
12.4%
25-34
24.8%
9.4%
8.9%
35-44
18.3%
9.6%
8.3%
45-54
18%
6.8%
5.5%
55-64
12.2%
6.1%
5%
65+
11%

There were 8 872 400 Facebook users in Portugal in December 2024, which accounted for 88.1% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (2 200 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 625 000.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2024
6 358 900
54.7%
women
45.3%
men
 
 
13-17
n/a
11.3%
9%
18-24
20.3%
14%
14%
25-34
28%
10.5%
8.9%
35-44
19.4%
9.7%
7.2%
45-54
16.9%
5.6%
3.6%
55-64
9.2%
3.7%
2.4%
65+
6.2%

There were 6 358 900 Instagram users in Portugal in December 2024, which accounted for 63.2% of its entire population.

The majority of them were women - 54.7%.

People aged 25 to 34 were the largest user group (1 780 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 460 400.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2024
6 268 800
52.4%
women
47.6%
men
 
 
13-17
n/a
3.9%
3.6%
18-24
7.5%
10.4%
11.3%
25-34
21.7%
10.4%
9.9%
35-44
20.3%
11.5%
10%
45-54
21.4%
8.5%
6.8%
55-64
15.3%
7.7%
6.1%
65+
13.8%

There were 6 268 800 Messenger users in Portugal in December 2024, which accounted for 62.3% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (1 358 300).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 424 800.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2024
5 670 000
30%
18-24
30%
35.3%
25-34
35.3%
30%
35-54
30%
4.8%
55+
4.8%

There were 5 670 000 Linkedin users in Portugal in December 2024, which accounted for 56.3% of its entire population.

People aged 25 to 34 were the largest user group (2 000 000).

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