Other countries:

portugal flag

Social media users
in Portugal

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2023
8 578 500
53.5%
women
46.5%
men
 
 
13-17
n/a
10.5%
8.1%
18-24
18.6%
11.5%
11.7%
25-34
23.1%
9.8%
9%
35-44
18.8%
9.6%
8.2%
45-54
17.8%
6.7%
5.2%
55-64
11.8%
5.4%
4.4%
65+
9.8%

There were 8 578 500 Facebook users in Portugal in December 2023, which accounted for 84.9% of its entire population.

The majority of them were women - 53.5%.

People aged 25 to 34 were the largest user group (1 983 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 692 200.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2023
6 237 800
55.7%
women
44.3%
men
 
 
13-17
n/a
13.5%
10.1%
18-24
23.6%
13.5%
13.3%
25-34
26.7%
10.8%
9%
35-44
19.8%
9.5%
6.7%
45-54
16.2%
5.2%
3.2%
55-64
8.5%
3.2%
2%
65+
5.2%

There were 6 237 800 Instagram users in Portugal in December 2023, which accounted for 61.8% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (1 667 400).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 630 600.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2023
6 044 000
52.7%
women
47.3%
men
 
 
13-17
n/a
4.5%
4.2%
18-24
8.7%
10.7%
11.5%
25-34
22.1%
10.9%
10.2%
35-44
21%
11.5%
9.8%
45-54
21.3%
8.4%
6.3%
55-64
14.7%
6.8%
5.3%
65+
12.1%

There were 6 044 000 Messenger users in Portugal in December 2023, which accounted for 59.8% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (1 337 800).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 383 500.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2023
4 870 000
22.6%
18-24
22.6%
49.3%
25-34
49.3%
24.6%
35-54
24.6%
3.5%
55+
3.5%

There were 4 870 000 Linkedin users in Portugal in December 2023, which accounted for 48.2% of its entire population.

People aged 25 to 34 were the largest user group (2 400 000).

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