portugal flag

Social media users
in Portugal
October 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2026
9 557 300
52.4%
women
47.6%
men
 
 
13-17
n/a
5.9%
5.2%
18-24
11.1%
12.6%
12.6%
25-34
25.1%
9.4%
9.1%
35-44
18.5%
9.7%
8.7%
45-54
18.4%
7.4%
6%
55-64
13.5%
7.4%
6%
65+
13.5%

There were 9 557 300 Facebook users in Portugal in October 2026, which accounted for 95.2% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (2 400 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 575 200.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2026
7 020 900
54%
women
46%
men
 
 
13-17
n/a
7.1%
6.1%
18-24
13.2%
14.1%
14.2%
25-34
28.3%
10.5%
9.2%
35-44
19.8%
10.3%
8.1%
45-54
18.3%
6.8%
4.7%
55-64
11.5%
5.2%
3.7%
65+
8.9%

There were 7 020 900 Instagram users in Portugal in October 2026, which accounted for 69.9% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (1 984 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 566 500.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2026
6 861 700
52.3%
women
47.7%
men
 
 
13-17
n/a
2.9%
2.8%
18-24
5.6%
9.9%
10.7%
25-34
20.6%
9.9%
9.7%
35-44
19.6%
11.3%
9.9%
45-54
21.2%
9%
7.3%
55-64
16.3%
9.3%
7.3%
65+
16.6%

There were 6 861 700 Messenger users in Portugal in October 2026, which accounted for 68.4% of its entire population.

The majority of them were women - 52.3%.

People aged 45 to 54 were the largest user group (1 455 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 499 900.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2026
6 640 000
24.1%
18-24
24.1%
39.2%
25-34
39.2%
31.6%
35-54
31.6%
5.1%
55+
5.1%

There were 6 640 000 Linkedin users in Portugal in October 2026, which accounted for 66.1% of its entire population.

People aged 25 to 34 were the largest user group (2 600 000).

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