portugal flag

Social media users
in Portugal
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Portugal

Portugal flag
Facebook users in Portugal
2026
9 442 000
52.4%
women
47.6%
men
 
 
13-17
n/a
5.8%
5.1%
18-24
10.9%
12.7%
12.7%
25-34
25.4%
9.3%
9.1%
35-44
18.4%
9.7%
8.6%
45-54
18.2%
7.5%
6%
55-64
13.6%
7.5%
6%
65+
13.5%

There were 9 442 000 Facebook users in Portugal in September 2026, which accounted for 94% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (2 400 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 571 000.

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Instagram users in Portugal

Portugal flag
Instagram users in Portugal
2026
6 883 000
54.1%
women
45.9%
men
 
 
13-17
n/a
7%
6.1%
18-24
13.1%
14.2%
14.1%
25-34
28.3%
10.5%
9.4%
35-44
19.9%
10.3%
8%
45-54
18.3%
6.9%
4.7%
55-64
11.5%
5.3%
3.6%
65+
8.9%

There were 6 883 000 Instagram users in Portugal in September 2026, which accounted for 68.5% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (1 945 100).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 548 900.

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Messenger users in Portugal

Portugal flag
Messenger users in Portugal
2026
6 892 500
52.3%
women
47.7%
men
 
 
13-17
n/a
2.9%
2.8%
18-24
5.7%
10%
10.8%
25-34
20.8%
9.9%
9.7%
35-44
19.7%
11.2%
9.8%
45-54
21%
9%
7.3%
55-64
16.3%
9.2%
7.3%
65+
16.5%

There were 6 892 500 Messenger users in Portugal in September 2026, which accounted for 68.6% of its entire population.

The majority of them were women - 52.3%.

People aged 45 to 54 were the largest user group (1 449 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 500 000.

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Linkedin users in Portugal

Portugal flag
Linkedin users in Portugal
2026
6 640 000
24.1%
18-24
24.1%
39.2%
25-34
39.2%
31.6%
35-54
31.6%
5.1%
55+
5.1%

There were 6 640 000 Linkedin users in Portugal in September 2026, which accounted for 66.1% of its entire population.

People aged 25 to 34 were the largest user group (2 600 000).

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