Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 6 883 000 Instagram users in Portugal in September 2026, which accounted for 68.5% of its entire population.
The majority of them were women - 54.1%.
People aged 25 to 34 were the largest user group (1 945 100).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 548 900.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 7 000 000 | 69.7% | 53.6% | 46.4% | -4% |
| Aug | 7 289 900 | 72.6% | 53.4% | 46.6% | +3.1% |
| Jul | 7 072 600 | 70.4% | 53.5% | 46.5% | -4.5% |
| Jun | 7 407 500 | 73.8% | 54.1% | 45.9% | +8.7% |
| May | 6 813 300 | 67.9% | 53.6% | 46.4% | +3% |
| Apr | 6 612 600 | 65.9% | 53.7% | 46.3% | -3.3% |
| Mar | 6 840 500 | 68.1% | 53.6% | 46.4% | -3.9% |
| Feb | 7 120 700 | 70.9% | 52.9% | 47.1% | +0.3% |
| Jan '26 | 7 098 600 | 70.7% | 52.9% | 47.1% | +4.2% |
| Dec | 6 815 600 | 67.9% | 53.6% | 46.4% | +1.2% |
| Nov | 6 737 400 | 67.1% | 53.7% | 46.3% | +0.6% |
| Oct '25 | 6 698 800 | 66.7% | 53.7% | 46.3% | - |
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As of September 2026, there are 6 883 000 Instagram users in Portugal - 68.5% of the country's population.
The largest age group is 25 to 34, making up 28.3% of Instagram users in Portugal.
Women make up the majority, at 54.1% of Instagram users in Portugal.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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