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Social media users
in New Zealand

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2025
4 646 900
52.6%
women
47.4%
men
 
 
13-17
n/a
10.3%
8.7%
18-24
18.9%
12.4%
13.1%
25-34
25.4%
9.5%
9.4%
35-44
18.9%
7.3%
6.4%
45-54
13.7%
6.1%
4.9%
55-64
11%
7%
5.1%
65+
12%

There were 4 646 900 Facebook users in New Zealand in August 2025, which accounted for 88.6% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 181 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 235 100.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2025
2 708 000
55.6%
women
44.4%
men
 
 
13-17
n/a
13.9%
11.3%
18-24
25.3%
15.7%
15.1%
25-34
30.8%
10.5%
8.4%
35-44
18.9%
7%
4.7%
45-54
11.8%
4.9%
2.8%
55-64
7.7%
3.5%
2%
65+
5.6%

There were 2 708 000 Instagram users in New Zealand in August 2025, which accounted for 51.6% of its entire population.

The majority of them were women - 55.6%.

People aged 25 to 34 were the largest user group (834 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 306 400.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2025
3 338 300
52.5%
women
47.5%
men
 
 
13-17
n/a
6.5%
6%
18-24
12.4%
11.8%
12.6%
25-34
24.3%
10.6%
10.4%
35-44
21.1%
8.5%
7.3%
45-54
15.8%
7.2%
5.6%
55-64
12.9%
7.9%
5.6%
65+
13.5%

There were 3 338 300 Messenger users in New Zealand in August 2025, which accounted for 63.6% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (812 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 186 300.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2025
3 230 000
22.3%
18-24
22.3%
43.3%
25-34
43.3%
28.8%
35-54
28.8%
5.6%
55+
5.6%

There were 3 230 000 Linkedin users in New Zealand in August 2025, which accounted for 61.6% of its entire population.

People aged 25 to 34 were the largest user group (1 400 000).

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