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Social media users
in New Zealand

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2025
4 704 400
52.5%
women
47.5%
men
 
 
13-17
n/a
10.1%
8.6%
18-24
18.7%
12.4%
13.1%
25-34
25.5%
9.5%
9.4%
35-44
18.9%
7.3%
6.4%
45-54
13.7%
6.2%
4.9%
55-64
11.1%
7%
5.1%
65+
12.1%

There were 4 704 400 Facebook users in New Zealand in September 2025, which accounted for 89.5% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (1 200 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 239 200.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2025
2 746 500
55.5%
women
44.5%
men
 
 
13-17
n/a
13.7%
11.2%
18-24
24.9%
15.8%
15.2%
25-34
31%
10.4%
8.5%
35-44
19%
7%
4.7%
45-54
11.7%
5%
2.8%
55-64
7.8%
3.6%
2%
65+
5.6%

There were 2 746 500 Instagram users in New Zealand in September 2025, which accounted for 52.3% of its entire population.

The majority of them were women - 55.5%.

People aged 25 to 34 were the largest user group (851 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 307 100.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2025
3 388 000
52.5%
women
47.5%
men
 
 
13-17
n/a
6.5%
6%
18-24
12.4%
11.8%
12.6%
25-34
24.4%
10.6%
10.4%
35-44
21.1%
8.4%
7.3%
45-54
15.7%
7.2%
5.6%
55-64
12.8%
7.9%
5.6%
65+
13.6%

There were 3 388 000 Messenger users in New Zealand in September 2025, which accounted for 64.5% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (827 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 191 000.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2025
3 350 000
21.8%
18-24
21.8%
44.8%
25-34
44.8%
28.4%
35-54
28.4%
5.1%
55+
5.1%

There were 3 350 000 Linkedin users in New Zealand in September 2025, which accounted for 63.8% of its entire population.

People aged 25 to 34 were the largest user group (1 500 000).

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