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Social media users
in Bulgaria

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2025
4 371 300
52.1%
women
47.9%
men
 
 
13-17
n/a
7.1%
6.5%
18-24
13.6%
11%
11.7%
25-34
22.7%
9.8%
10.2%
35-44
20.1%
9.3%
9%
45-54
18.3%
7.5%
6%
55-64
13.5%
7.3%
4.5%
65+
11.8%

There were 4 371 300 Facebook users in Bulgaria in August 2025, which accounted for 65.3% of its entire population.

The majority of them were women - 52.1%.

People aged 25 to 34 were the largest user group (993 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 198 000.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2025
2 043 000
54.1%
women
45.9%
men
 
 
13-17
n/a
11.6%
10.3%
18-24
21.9%
16.3%
16.2%
25-34
32.5%
11.5%
9.5%
35-44
20.9%
8.4%
6%
45-54
14.4%
3.9%
2.5%
55-64
6.4%
2.4%
1.4%
65+
3.9%

There were 2 043 000 Instagram users in Bulgaria in August 2025, which accounted for 30.5% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (664 400).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 122 000.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2025
3 662 200
52.1%
women
47.9%
men
 
 
13-17
n/a
5.1%
5%
18-24
10.2%
9.8%
10.8%
25-34
20.6%
10.3%
10.7%
35-44
21%
10.2%
9.9%
45-54
20.1%
8.5%
6.6%
55-64
15.1%
8.2%
4.9%
65+
13.1%

There were 3 662 200 Messenger users in Bulgaria in August 2025, which accounted for 54.7% of its entire population.

The majority of them were women - 52.1%.

People aged 35 to 44 were the largest user group (767 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 179 500.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2025
1 599 000
25%
18-24
25%
36.3%
25-34
36.3%
34.4%
35-54
34.4%
4.3%
55+
4.3%

There were 1 599 000 Linkedin users in Bulgaria in August 2025, which accounted for 23.9% of its entire population.

People aged 25 to 34 were the largest user group (580 000).

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