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bulgaria flag

Social media users
in Bulgaria

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2025
4 480 900
52%
women
48%
men
 
 
13-17
n/a
7.2%
6.6%
18-24
13.8%
11.2%
11.9%
25-34
23.1%
9.8%
10.1%
35-44
19.9%
9.2%
8.9%
45-54
18.2%
7.5%
5.9%
55-64
13.4%
7.2%
4.5%
65+
11.7%

There were 4 480 900 Facebook users in Bulgaria in September 2025, which accounted for 67% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (1 034 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 200 600.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2025
2 117 700
53.7%
women
46.3%
men
 
 
13-17
n/a
11.5%
10.4%
18-24
21.9%
16.4%
16.6%
25-34
33.1%
11.3%
9.5%
35-44
20.7%
8.2%
5.9%
45-54
14.1%
3.9%
2.5%
55-64
6.3%
2.4%
1.4%
65+
3.9%

There were 2 117 700 Instagram users in Bulgaria in September 2025, which accounted for 31.7% of its entire population.

The majority of them were women - 53.7%.

People aged 25 to 34 were the largest user group (700 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 124 300.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2025
3 762 400
52%
women
48%
men
 
 
13-17
n/a
5.2%
5.2%
18-24
10.4%
9.9%
10.9%
25-34
20.9%
10.2%
10.6%
35-44
20.8%
10.1%
9.8%
45-54
20%
8.4%
6.6%
55-64
15%
8.1%
4.9%
65+
13%

There were 3 762 400 Messenger users in Bulgaria in September 2025, which accounted for 56.3% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (784 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 183 300.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2025
1 598 000
26.9%
18-24
26.9%
35.7%
25-34
35.7%
33.2%
35-54
33.2%
4.3%
55+
4.3%

There were 1 598 000 Linkedin users in Bulgaria in September 2025, which accounted for 23.9% of its entire population.

People aged 25 to 34 were the largest user group (570 000).

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