Other countries:

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Social media users
in Brazil

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2025
186 209 900
55.2%
women
44.8%
men
0%
0%
13-17
0%
10.8%
8.9%
18-24
19.7%
15.6%
13.6%
25-34
29.2%
11.3%
9.5%
35-44
20.8%
8.1%
6.3%
45-54
14.4%
5.5%
3.9%
55-64
9.4%
4%
2.5%
65+
6.6%

There were 186 209 900 Facebook users in Brazil in August 2025, which accounted for 83.8% of its entire population.

The majority of them were women - 55.2%.

People aged 25 to 34 were the largest user group (54 300 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 25 300 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2025
154 809 200
57.6%
women
42.4%
men
0%
0%
13-17
0%
12.2%
9.7%
18-24
21.9%
16.9%
13.8%
25-34
30.6%
11.9%
8.9%
35-44
20.8%
8.1%
5.4%
45-54
13.5%
5.1%
2.8%
55-64
7.9%
3.5%
1.7%
65+
5.2%

There were 154 809 200 Instagram users in Brazil in August 2025, which accounted for 69.6% of its entire population.

The majority of them were women - 57.6%.

People aged 25 to 34 were the largest user group (47 400 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 21 300 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2025
113 304 600
54.1%
women
45.9%
men
0%
0%
13-17
0%
5.8%
5.6%
18-24
11.4%
13.1%
12.8%
25-34
25.9%
12.2%
10.9%
35-44
23.1%
10.1%
7.9%
45-54
18.1%
7.4%
5.3%
55-64
12.7%
5.5%
3.4%
65+
8.8%

There were 113 304 600 Messenger users in Brazil in August 2025, which accounted for 51% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (29 300 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 9 000 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2025
82 200 000
31.6%
18-24
31.6%
49.9%
25-34
49.9%
17%
35-54
17%
1.5%
55+
1.5%

There were 82 200 000 Linkedin users in Brazil in August 2025, which accounted for 37% of its entire population.

People aged 25 to 34 were the largest user group (41 000 000).

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