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Social media users
in Austria

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Austria

Austria flag
Facebook users in Austria
2025
4 839 100
51.5%
women
48.5%
men
 
 
13-17
n/a
8.4%
7.8%
18-24
16.2%
13.8%
14.3%
25-34
28%
10.6%
10.1%
35-44
20.8%
8.3%
7.3%
45-54
15.7%
6.4%
5.6%
55-64
12%
3.8%
3.5%
65+
7.4%

There were 4 839 100 Facebook users in Austria in July 2025, which accounted for 54% of its entire population.

The majority of them were women - 51.5%.

People aged 25 to 34 were the largest user group (1 356 700).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 354 600.

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Instagram users in Austria

Austria flag
Instagram users in Austria
2025
3 405 400
52.1%
women
47.9%
men
 
 
13-17
n/a
10.6%
10%
18-24
20.6%
15.6%
16.3%
25-34
31.9%
10.9%
9.6%
35-44
20.4%
8%
6.2%
45-54
14.2%
4.9%
3.9%
55-64
8.8%
2.2%
1.9%
65+
4.1%

There were 3 405 400 Instagram users in Austria in July 2025, which accounted for 38% of its entire population.

The majority of them were women - 52.1%.

People aged 25 to 34 were the largest user group (1 085 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 211 300.

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Messenger users in Austria

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Messenger users in Austria
2025
2 977 600
52%
women
48%
men
 
 
13-17
n/a
3.6%
3.3%
18-24
6.9%
12.4%
12.2%
25-34
24.6%
12.7%
11.8%
35-44
24.4%
10.3%
9.1%
45-54
19.4%
8%
7.2%
55-64
15.2%
5.1%
4.4%
65+
9.5%

There were 2 977 600 Messenger users in Austria in July 2025, which accounted for 33.2% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (732 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 271 200.

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Linkedin users in Austria

Austria flag
Linkedin users in Austria
2025
548 000
27.4%
18-24
27.4%
34.7%
25-34
34.7%
31%
35-54
31%
6.9%
55+
6.9%

There were 548 000 Linkedin users in Austria in July 2025, which accounted for 6.1% of its entire population.

People aged 25 to 34 were the largest user group (190 000).

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