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Social media users
in Austria
October 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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Facebook users in Austria

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Facebook users in Austria
2026
5 382 100
52.1%
women
47.9%
men
 
 
13-17
n/a
7.1%
6.3%
18-24
13.4%
14%
13.6%
25-34
27.6%
10.8%
10.3%
35-44
21.1%
8.7%
7.7%
45-54
16.4%
6.9%
6%
55-64
12.8%
4.6%
4.1%
65+
8.7%

There were 5 382 100 Facebook users in Austria in October 2026, which accounted for 59.8% of its entire population.

The majority of them were women - 52.1%.

People aged 25 to 34 were the largest user group (1 485 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 415 000.

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Instagram users in Austria

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Instagram users in Austria
2026
3 823 600
53.1%
women
46.9%
men
 
 
13-17
n/a
8.6%
7.9%
18-24
16.5%
15.8%
15.4%
25-34
31.2%
11.5%
10%
35-44
21.5%
8.5%
6.7%
45-54
15.1%
5.8%
4.4%
55-64
10.2%
3%
2.5%
65+
5.5%

There were 3 823 600 Instagram users in Austria in October 2026, which accounted for 42.5% of its entire population.

The majority of them were women - 53.1%.

People aged 25 to 34 were the largest user group (1 194 300).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 254 700.

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Messenger users in Austria

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Messenger users in Austria
2026
3 254 200
52%
women
48%
men
 
 
13-17
n/a
3.1%
2.8%
18-24
5.9%
11.4%
11.3%
25-34
22.7%
12.5%
11.8%
35-44
24.3%
10.5%
9.5%
45-54
20%
8.6%
7.5%
55-64
16.1%
5.8%
5.1%
65+
11%

There were 3 254 200 Messenger users in Austria in October 2026, which accounted for 36.1% of its entire population.

The majority of them were women - 52%.

People aged 35 to 44 were the largest user group (791 300).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 244 300.

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Linkedin users in Austria

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Linkedin users in Austria
2026
3 320 000
25%
18-24
25%
39.2%
25-34
39.2%
29.2%
35-54
29.2%
6.6%
55+
6.6%

There were 3 320 000 Linkedin users in Austria in October 2026, which accounted for 36.9% of its entire population.

People aged 25 to 34 were the largest user group (1 300 000).

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