Messenger users in Sweden
There were 5 737 700 Messenger users in Sweden in November 2024, which accounted for 54.2% of its entire population.
The majority of them were women - 52.3%.
People aged 25 to 34 were the largest user group (1 264 700).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 429 800.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.