Instagram users in Kenya
There were 3 629 400 Instagram users in Kenya in January 2025, which accounted for 6% of its entire population.
The majority of them were men - 52.8%.
People aged 18 to 24 were the largest user group (1 644 100).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 902 100.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.