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Social media users
in Kenya
October 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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  • DHL
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  • Social Media Today

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2026
24 249 200
44.9%
women
55.1%
men
 
 
13-17
n/a
16.1%
19.8%
18-24
35.9%
16.5%
19.8%
25-34
36.3%
7%
8.2%
35-44
15.3%
2.6%
3.7%
45-54
6.3%
1.1%
1.6%
55-64
2.7%
1.7%
1.9%
65+
3.5%

There were 24 249 200 Facebook users in Kenya in October 2026, which accounted for 39% of its entire population.

The majority of them were men - 55.1%.

People aged 25 to 34 were the largest user group (8 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 4 800 000.

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Instagram users in Kenya

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Instagram users in Kenya
2026
5 598 600
45.2%
women
54.8%
men
 
 
13-17
n/a
19.6%
26.8%
18-24
46.4%
15.9%
17.9%
25-34
33.8%
5.3%
5.8%
35-44
11.1%
1.8%
2.1%
45-54
3.8%
0.7%
0.8%
55-64
1.6%
1.8%
1.5%
65+
3.3%

There were 5 598 600 Instagram users in Kenya in October 2026, which accounted for 9% of its entire population.

The majority of them were men - 54.8%.

People aged 18 to 24 were the largest user group (2 600 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 500 000.

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Messenger users in Kenya

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Messenger users in Kenya
2026
21 137 200
45%
women
55%
men
 
 
13-17
n/a
15.1%
18.5%
18-24
33.6%
17%
19.9%
25-34
36.9%
7.1%
9%
35-44
16.1%
2.8%
4%
45-54
6.7%
1.1%
1.8%
55-64
2.9%
1.8%
2%
65+
3.8%

There were 21 137 200 Messenger users in Kenya in October 2026, which accounted for 34% of its entire population.

The majority of them were men - 55%.

People aged 25 to 34 were the largest user group (7 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 3 900 000.

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Linkedin users in Kenya

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Linkedin users in Kenya
2026
7 605 000
40.8%
18-24
40.8%
46%
25-34
46%
12.6%
35-54
12.6%
0.6%
55+
0.6%

There were 7 605 000 Linkedin users in Kenya in October 2026, which accounted for 12.2% of its entire population.

People aged 25 to 34 were the largest user group (3 500 000).

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