Social Media Users in Scandinavia [2023 UPDATE]

Scandinavians are known for living happy lives, which somewhat begs the question – do they even use social media? We used our free social media stats browser to show you the exact numbers for the 3 countries across 3 social media platforms.

Looking for the latest data? Check out our free social media stats browser.

• Facebook users in Denmark
• Facebook users in Norway
• Facebook users in Sweden
• Instagram users in Denmark
• Instagram users in Norway
• Instagram users in Sweden
• Messenger users in Denmark
• Messenger users in Norway
• Messenger users in Sweden
• Make your social media management easier with NapoleonCat

Facebook users in Denmark

There were 5 156 400 Facebook users in Denmark in May 2023, which accounted for 87.5% of its entire population.

• The majority of them were women – 54.2%.
• People aged 25 to 34 were the largest user group (1 067 300).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 292 100.

Facebook users in Norway

There were 4 886 300 Facebook users in Norway in May 2023, which accounted for 87% of its entire population.

• The majority of them were women – 53.3%.
• People aged 25 to 34 were the largest user group (1 005 800).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 267 300.

Facebook users in Sweden

There were 9 189 300 Facebook users in Sweden in May 2023, which accounted for 88.3% of its entire population.

• The majority of them were women – 53.7%.
• People aged 25 to 34 were the largest user group (2 000 000).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 518 200.

Instagram users in Denmark

There were 3 099 400 Instagram users in Denmark in May 2023, which accounted for 52.6% of its entire population.

• The majority of them were women – 59%.
• People aged 25 to 34 were the largest user group (773 200).
• The highest difference between men and women occurs within people aged 45 to 54, where women lead by 160 800.

Instagram users in Norway

There were 3 148 300 Instagram users in Norway in May 2023, which accounted for 56.1% of its entire population.

• The majority of them were women – 57.4%.
• People aged 25 to 34 were the largest user group (752 900).
• The highest difference between men and women occurs within people aged 45 to 54, where women lead by 177 700.

Instagram users in Sweden

There were 6 650 200 Instagram users in Sweden in May 2023, which accounted for 63.9% of its entire population.

• The majority of them were women – 57.7%.
• People aged 25 to 34 were the largest user group (1 572 400).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 217 400.

Messenger users in Denmark

There were 3 749 000 Messenger users in Denmark in May 2023, which accounted for 63.6% of its entire population.

• The majority of them were women – 53.1%.
• People aged 25 to 34 were the largest user group (789 400).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 233 800.

Messenger users in Norway

There were 3 451 100 Messenger users in Norway in May 2023, which accounted for 61.5% of its entire population.

• The majority of them were women – 52.5%.
• People aged 25 to 34 were the largest user group (711 300).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 220 700.

Messenger users in Sweden

There were 5 957 200 Messenger users in Sweden in May 2023, which accounted for 57.3% of its entire population.

• The majority of them were women – 52.3%.
• People aged 25 to 34 were the largest user group (1 351 200).
• The highest difference between men and women occurs within people aged 65 and above, where women lead by 407 500.

Make your social media management easier with NapoleonCat

NapoleonCat is a social media management platform that streamlines your marketing efforts. It allows you to manage multiple accounts, schedule posts, and engage with your audience from a single dashboard. Its robust analytics & reports provide valuable insights into follower growth, engagement rates, and content reach. 

With even more features like social media automation, collaboration tools, and workflow management, NapoleonCat helps you save time, improve engagement, and make informed decisions for effective social media marketing. You can start your free 2-week trial and see for yourself (no credit card is required).

Social media management platform for teams

Moderation, automation, analytics, reporting, scheduling, and more. Try NapoleonCat and save tons of your time spent on marketing tasks. Designed specifically for teams. Try it for free:

Company email Try for free

Try NapoleonCat free for 14 days. No credit card required.

For more user demographics, visit our FREE BROWSER. It allows you to check the current social media user statistics for any country in the world.

We recently launched the stats archive, so now you can also access data from previous months 🙂