Instagram user demographics in South Africa [August 2022 UPDATE]

At the end of 2021, Instagram passed the 2 billion monthly active users mark. This time, with our free browser, we compiled some Instagram demographics data for South Africa over the past couple of years.

Let’s see how many people use Instagram in South Africa 🙂

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There were 3 715 000 Instagram users in South Africa in August 2019, which accounted for 6.2% of its entire population.

The majority of them were women – 53.4%.
People aged 25 to 34 were the largest user group (1 290 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 610 000.

There were 5 152 000 Instagram users in South Africa in August 2020, which accounted for 8.5% of its entire population.

The majority of them were women – 53.1%.
People aged 25 to 34 were the largest user group (1 680 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 800 000.

There were 6 341 000 Instagram users in South Africa in August 2021, which accounted for 10.5% of its entire population.

The majority of them were women – 54.1%.
People aged 25 to 34 were the largest user group (2 020 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 920 000.

There were 6 552 600 Instagram users in South Africa in August 2022, which accounted for 10.9% of its entire population.

The majority of them were women – 53.9%.
People aged 25 to 34 were the largest user group (2 013 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 913 000.