Instagram users in Australia (September 2018 – May 2019)
9,037,000 people used Instagram in Australia in May 2019, which accounts for 35.8% of the entire population. That’s 403,000 less users than in September 2018.
Other key observations for May 2019:
- The majority of Instagram users were women – 57.3%.
- People aged 25 to 34 were the largest user group (2,900,000).
- The highest difference between men and women occurs within people aged 35 to 44, where women lead by 310,000.
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