Instagram user demographics in Australia – March 2020 UPDATE

As of June 2018, Instagram passed the 1 billion monthly active users mark. This time, with our free browser, we compiled some Instagram demographics data for Australia. Let’s see how many people use Instagram on our smallest continent:

Instagram statistics for Australia (September 2018 – May 2019)

9,037,000 people used Instagram in Australia in May 2019, which accounts for 35.8% of the entire population. That’s 403,000 less users than in September 2018.

  • Other key observations for May 2019:
  • The majority of Instagram users were women – 57.3%.
  • People aged 25 to 34 were the largest user group (2,900,000).
  • The highest difference between men and women occurs within people aged 35 to 44, where women lead by 310,000.

Instagram users in Australia – March 2020

How many people use Instagram in Australia 2020
Number of Instagram users in March 2020.

There were 9 709 000 Instagram users in Australia in March 2020, which accounted for 38.1% of its entire population.

  • The majority of them were women – 56.4%.
  • People aged 25 to 34 were the largest user group (3 200 000).
  • The highest difference between men and women occurs within people aged 45 to 54, where women lead by 300 000.

How many people use Instagram in Australia now?

How many people use Instagram in Australia 2020
The number of Instagram users in Australia in July 2020

There were 10 450 000 Instagram users in Australia in July 2020, which accounted for 40.8% of its entire population.

  • The majority of them were women – 56.8%.
  • People aged 25 to 34 were the largest user group (3 200 000).
  • The highest difference between men and women occurs within people aged 45 to 54, where women lead by 330 000.
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For more Instagram marketing statistics, visit our FREE BROWSER. It allows you to check the current social media user statistics for any country in the world.

We recently launched the stats archive, so now you can also access data from previous months 🙂

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