uruguay flag

Social media users
in Uruguay
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Uruguay

Uruguay flag
Facebook users in Uruguay
2026
3 464 400
53.6%
women
46.4%
men
 
 
13-17
n/a
8.8%
7.3%
18-24
16.1%
15.1%
14%
25-34
29%
9.5%
9%
35-44
18.5%
7.9%
6.9%
45-54
14.8%
5.8%
4.8%
55-64
10.6%
6.5%
4.5%
65+
11%

There were 3 464 400 Facebook users in Uruguay in September 2026, which accounted for 97.3% of its entire population.

The majority of them were women - 53.6%.

People aged 25 to 34 were the largest user group (1 005 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 155 100.

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Instagram users in Uruguay

Uruguay flag
Instagram users in Uruguay
2026
2 634 400
55.7%
women
44.3%
men
 
 
13-17
n/a
10%
8.3%
18-24
18.2%
16.9%
14.8%
25-34
31.7%
10.3%
8.7%
35-44
19%
8.1%
5.9%
45-54
14%
5.4%
3.6%
55-64
9%
5.1%
2.9%
65+
8.1%

There were 2 634 400 Instagram users in Uruguay in September 2026, which accounted for 74% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (835 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 77 700.

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Messenger users in Uruguay

Uruguay flag
Messenger users in Uruguay
2026
2 272 900
53.6%
women
46.4%
men
 
 
13-17
n/a
5%
4.3%
18-24
9.3%
12.9%
12.3%
25-34
25.2%
10.5%
9.8%
35-44
20.3%
9.5%
8.3%
45-54
17.8%
7.4%
6%
55-64
13.4%
8.4%
5.6%
65+
13.9%

There were 2 272 900 Messenger users in Uruguay in September 2026, which accounted for 63.9% of its entire population.

The majority of them were women - 53.6%.

People aged 25 to 34 were the largest user group (573 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 126 700.

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Linkedin users in Uruguay

Uruguay flag
Linkedin users in Uruguay
2026
1 605 000
31.2%
18-24
31.2%
46.1%
25-34
46.1%
19.9%
35-54
19.9%
2.8%
55+
2.8%

There were 1 605 000 Linkedin users in Uruguay in September 2026, which accounted for 45.1% of its entire population.

People aged 25 to 34 were the largest user group (740 000).

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