Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 2 634 400 Instagram users in Uruguay in September 2026, which accounted for 74% of its entire population.
The majority of them were women - 55.7%.
People aged 25 to 34 were the largest user group (835 900).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 77 700.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 2 700 000 | 75.9% | 55.6% | 44.4% | +0.5% |
| Aug | 2 687 300 | 75.5% | 55.6% | 44.4% | +0.7% |
| Jul | 2 668 700 | 75% | 55.6% | 44.4% | -1.4% |
| Jun | 2 705 900 | 76% | 55.6% | 44.4% | +1.2% |
| May | 2 673 200 | 75.1% | 55.6% | 44.4% | +1.5% |
| Apr | 2 634 100 | 74% | 55.6% | 44.4% | +1.1% |
| Mar | 2 604 200 | 73.2% | 57.7% | 42.3% | -1.5% |
| Feb | 2 644 800 | 74.3% | 55.6% | 44.4% | +0.9% |
| Jan '26 | 2 620 300 | 73.6% | 55.6% | 44.4% | +0.6% |
| Dec | 2 603 800 | 73.2% | 55.6% | 44.4% | +2.5% |
| Nov | 2 539 500 | 71.4% | 56% | 44% | +1.2% |
| Oct '25 | 2 509 400 | 70.5% | 56% | 44% | - |
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As of September 2026, there are 2 634 400 Instagram users in Uruguay - 74% of the country's population.
The largest age group is 25 to 34, making up 31.7% of Instagram users in Uruguay.
Women make up the majority, at 55.7% of Instagram users in Uruguay.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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