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sweden flag

Social media users
in Sweden

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Sweden

Sweden flag
Facebook users in Sweden
2024
8 717 500
53.2%
women
46.8%
men
 
 
13-17
n/a
9.5%
7.8%
18-24
17.3%
11.3%
11.2%
25-34
22.6%
9.4%
8.6%
35-44
18%
7.8%
7.2%
45-54
15%
6.8%
5.7%
55-64
12.5%
8.4%
6.3%
65+
14.6%

There were 8 717 500 Facebook users in Sweden in April 2024, which accounted for 83.2% of its entire population.

The majority of them were women - 53.2%.

People aged 25 to 34 were the largest user group (1 969 400).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 545 200.

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Instagram users in Sweden

Sweden flag
Instagram users in Sweden
2024
6 147 800
56.9%
women
43.1%
men
 
 
13-17
n/a
10.8%
8.9%
18-24
19.8%
12.7%
11.3%
25-34
24.1%
10.5%
8.1%
35-44
18.6%
8.5%
6.3%
45-54
14.9%
7%
4.4%
55-64
11.4%
7.3%
3.9%
65+
11.2%

There were 6 147 800 Instagram users in Sweden in April 2024, which accounted for 58.7% of its entire population.

The majority of them were women - 56.9%.

People aged 25 to 34 were the largest user group (1 478 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 242 800.

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Messenger users in Sweden

Sweden flag
Messenger users in Sweden
2024
5 977 900
52.2%
women
47.8%
men
 
 
13-17
n/a
5.5%
5%
18-24
10.5%
10.9%
11.3%
25-34
22.2%
9.7%
9.4%
35-44
19.2%
8.9%
8.1%
45-54
17%
7.7%
6.8%
55-64
14.5%
9.4%
7.2%
65+
16.6%

There were 5 977 900 Messenger users in Sweden in April 2024, which accounted for 57% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (1 329 400).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 429 900.

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Linkedin users in Sweden

Sweden flag
Linkedin users in Sweden
2024
1 320 000
15.9%
18-24
15.9%
31.1%
25-34
31.1%
41.7%
35-54
41.7%
11.4%
55+
11.4%

There were 1 320 000 Linkedin users in Sweden in April 2024, which accounted for 12.6% of its entire population.

People aged 35 to 54 were the largest user group (550 000).

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