malawi flag

Social media users
in Malawi
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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Facebook users in Malawi

Malawi flag
Facebook users in Malawi
2026
2 726 300
39%
women
61%
men
 
 
13-17
n/a
14.4%
21.2%
18-24
35.6%
14.8%
22.7%
25-34
37.5%
5.3%
9%
35-44
14.3%
2.1%
4.2%
45-54
6.3%
0.7%
1.6%
55-64
2.3%
1.7%
2.2%
65+
4%

There were 2 726 300 Facebook users in Malawi in September 2026, which accounted for 10.8% of its entire population.

The majority of them were men - 61%.

People aged 25 to 34 were the largest user group (1 023 600).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 619 800.

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Instagram users in Malawi

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Instagram users in Malawi
2026
215 200
39.6%
women
60.4%
men
 
 
13-17
n/a
17%
24.7%
18-24
41.6%
13.9%
22.1%
25-34
36%
4%
6.8%
35-44
10.8%
1.6%
2.8%
45-54
4.4%
0.7%
1.1%
55-64
1.9%
2.5%
2.8%
65+
5.3%

There were 215 200 Instagram users in Malawi in September 2026, which accounted for 0.9% of its entire population.

The majority of them were men - 60.4%.

People aged 18 to 24 were the largest user group (89 600).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 47 500.

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Messenger users in Malawi

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Messenger users in Malawi
2026
2 613 800
39%
women
61%
men
 
 
13-17
n/a
14.3%
21.1%
18-24
35.4%
14.8%
22.8%
25-34
37.6%
5.4%
9.1%
35-44
14.4%
2.1%
4.2%
45-54
6.3%
0.7%
1.6%
55-64
2.3%
1.8%
2.2%
65+
4%

There were 2 613 800 Messenger users in Malawi in September 2026, which accounted for 10.4% of its entire population.

The majority of them were men - 61%.

People aged 25 to 34 were the largest user group (982 100).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 594 800.

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Linkedin users in Malawi

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Linkedin users in Malawi
2026
488 900
36.8%
18-24
36.8%
47%
25-34
47%
15.3%
35-54
15.3%
0.8%
55+
0.8%

There were 488 900 Linkedin users in Malawi in September 2026, which accounted for 1.9% of its entire population.

People aged 25 to 34 were the largest user group (230 000).

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