Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 215 200 Instagram users in Malawi in September 2026, which accounted for 0.9% of its entire population.
The majority of them were men - 60.4%.
People aged 18 to 24 were the largest user group (89 600).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 47 500.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 213 500 | 0.8% | 39.7% | 60.3% | -0.7% |
| Aug | 215 000 | 0.9% | 39.6% | 60.4% | +5.7% |
| Jul | 203 400 | 0.8% | 39.7% | 60.3% | -1.8% |
| Jun | 207 100 | 0.8% | 39.4% | 60.6% | +3% |
| May | 201 000 | 0.8% | 39.3% | 60.7% | +0.8% |
| Apr | 199 500 | 0.8% | 39.4% | 60.6% | +1.7% |
| Mar | 196 200 | 0.8% | 39.7% | 60.3% | -2.7% |
| Feb | 201 700 | 0.8% | 39.4% | 60.6% | -0.4% |
| Jan '26 | 202 600 | 0.8% | 39.3% | 60.7% | +3.4% |
| Dec | 196 000 | 0.8% | 38.8% | 61.2% | +5.3% |
| Nov | 186 200 | 0.7% | 39.4% | 60.6% | +0.9% |
| Oct '25 | 184 600 | 0.7% | 39.1% | 60.9% | - |
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As of September 2026, there are 215 200 Instagram users in Malawi - 0.9% of the country's population.
The largest age group is 18 to 24, making up 41.6% of Instagram users in Malawi.
Men make up the majority, at 60.4% of Instagram users in Malawi.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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