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Social media users
in Guatemala

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Guatemala

Guatemala flag
Facebook users in Guatemala
2025
10 484 700
50.3%
women
49.7%
men
 
 
13-17
n/a
18.1%
17.2%
18-24
35.3%
16.2%
16.2%
25-34
32.4%
8.2%
8.5%
35-44
16.7%
4.1%
4.3%
45-54
8.4%
2.1%
2.1%
55-64
4.2%
1.5%
1.5%
65+
2.9%

There were 10 484 700 Facebook users in Guatemala in March 2025, which accounted for 53.6% of its entire population.

The slight majority of them were women - 50.3%.

People aged 18 to 24 were the largest user group (3 700 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 800 000.

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Instagram users in Guatemala

Guatemala flag
Instagram users in Guatemala
2025
3 471 100
53.3%
women
46.7%
men
 
 
13-17
n/a
22.1%
19.2%
18-24
41.3%
17.4%
16.2%
25-34
33.5%
7.9%
6.8%
35-44
14.7%
3.5%
2.7%
45-54
6.2%
1.5%
1.1%
55-64
2.5%
0.9%
0.8%
65+
1.7%

There were 3 471 100 Instagram users in Guatemala in March 2025, which accounted for 17.7% of its entire population.

The majority of them were women - 53.3%.

People aged 18 to 24 were the largest user group (1 432 900).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 667 000.

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Messenger users in Guatemala

Guatemala flag
Messenger users in Guatemala
2025
9 250 500
50.4%
women
49.6%
men
 
 
13-17
n/a
17.3%
16.2%
18-24
33.5%
16.2%
16.2%
25-34
32.4%
8.7%
8.8%
35-44
17.5%
4.4%
4.5%
45-54
8.9%
2.2%
2.3%
55-64
4.5%
1.6%
1.6%
65+
3.1%

There were 9 250 500 Messenger users in Guatemala in March 2025, which accounted for 47.3% of its entire population.

The slight majority of them were women - 50.4%.

People aged 18 to 24 were the largest user group (3 100 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 500 000.

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Linkedin users in Guatemala

Guatemala flag
Linkedin users in Guatemala
2025
1 833 000
30%
18-24
30%
51.3%
25-34
51.3%
17.5%
35-54
17.5%
1.3%
55+
1.3%

There were 1 833 000 Linkedin users in Guatemala in March 2025, which accounted for 9.4% of its entire population.

People aged 25 to 34 were the largest user group (940 000).

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