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Social media users
in Guatemala

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Guatemala

Guatemala flag
Facebook users in Guatemala
2021
10 002 000
49.2%
women
50.8%
men
6%
6%
13-17
12%
16%
17%
18-24
33%
15%
15%
25-34
30%
6.4%
6.7%
35-44
13.1%
3.1%
3.2%
45-54
6.2%
1.5%
1.5%
55-64
3.1%
1.3%
1.3%
65+
2.6%

There were 10 002 000 Facebook users in Guatemala in December 2021, which accounted for 51.1% of its entire population.

The majority of them were men - 50.8%.

People aged 18 to 24 were the largest user group (3 300 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 700 000.

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Instagram users in Guatemala

Guatemala flag
Instagram users in Guatemala
2021
2 946 600
52.6%
women
47.4%
men
7.3%
5.2%
13-17
12.5%
19.5%
18.4%
18-24
37.9%
15.7%
15.2%
25-34
30.8%
6.2%
5.5%
35-44
11.7%
2.4%
1.9%
45-54
4.3%
0.9%
0.7%
55-64
1.6%
0.6%
0.5%
65+
1.1%

There were 2 946 600 Instagram users in Guatemala in December 2021, which accounted for 15.1% of its entire population.

The majority of them were women - 52.6%.

People aged 18 to 24 were the largest user group (1 116 600).

The highest difference between men and women occurs within people aged 13 to 17, where women lead by 152 700.

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Messenger users in Guatemala

Guatemala flag
Messenger users in Guatemala
2021
8 787 000
47.9%
women
52.1%
men
5.5%
5.7%
13-17
11.1%
14.8%
17.1%
18-24
31.9%
14.8%
15.9%
25-34
30.7%
6.6%
7%
35-44
13.7%
3.3%
3.4%
45-54
6.6%
1.6%
1.6%
55-64
3.3%
1.3%
1.4%
65+
2.7%

There were 8 787 000 Messenger users in Guatemala in December 2021, which accounted for 44.9% of its entire population.

The majority of them were men - 52.1%.

People aged 18 to 24 were the largest user group (2 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 1 500 000.

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Linkedin users in Guatemala

Guatemala flag
Linkedin users in Guatemala
2021
1 159 500
29.3%
18-24
29.3%
59.5%
25-34
59.5%
10.3%
35-54
10.3%
0.8%
55+
0.8%

There were 1 159 500 Linkedin users in Guatemala in December 2021, which accounted for 5.9% of its entire population.

People aged 25 to 34 were the largest user group (690 000).

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