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Social media users
in Germany
October 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
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  • DHL
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  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Germany

Germany flag
Facebook users in Germany
2026
46 100 000
51.2%
women
48.8%
men
 
 
13-17
n/a
7.2%
6.7%
18-24
13.9%
13.7%
14.5%
25-34
28.2%
10.8%
10.6%
35-44
21.5%
8.2%
7.2%
45-54
15.4%
6.9%
5.9%
55-64
12.8%
4.3%
3.9%
65+
8.2%

There were 46 100 000 Facebook users in Germany in October 2026, which accounted for 56.5% of its entire population.

The majority of them were women - 51.2%.

People aged 25 to 34 were the largest user group (13 000 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 700 000.

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Instagram users in Germany

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Instagram users in Germany
2026
35 061 300
52.2%
women
47.8%
men
 
 
13-17
n/a
8.6%
8.3%
18-24
16.8%
15.4%
16%
25-34
31.4%
11.1%
10.3%
35-44
21.4%
8%
6.3%
45-54
14.3%
6%
4.6%
55-64
10.6%
3.1%
2.5%
65+
5.6%

There were 35 061 300 Instagram users in Germany in October 2026, which accounted for 43% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (11 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 2 200 000.

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Messenger users in Germany

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Messenger users in Germany
2026
23 681 700
50.4%
women
49.6%
men
 
 
13-17
n/a
2.7%
2.8%
18-24
5.4%
10.1%
11.4%
25-34
21.5%
12.7%
12.7%
35-44
25.3%
10.1%
9.7%
45-54
19.8%
8.9%
8%
55-64
16.9%
5.9%
5.1%
65+
11%

There were 23 681 700 Messenger users in Germany in October 2026, which accounted for 29% of its entire population.

The slight majority of them were women - 50.4%.

People aged 35 to 44 were the largest user group (6 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2 700 000.

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Linkedin users in Germany

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Linkedin users in Germany
2026
27 200 000
26.5%
18-24
26.5%
40.4%
25-34
40.4%
26.5%
35-54
26.5%
6.6%
55+
6.6%

There were 27 200 000 Linkedin users in Germany in October 2026, which accounted for 33.4% of its entire population.

People aged 25 to 34 were the largest user group (11 000 000).

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