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Social media users
in Colombia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Colombia

Colombia flag
Facebook users in Colombia
2025
44 103 700
51%
women
49%
men
0%
0%
13-17
0%
10.4%
10.2%
18-24
20.6%
15.2%
15.4%
25-34
30.6%
10.2%
9.7%
35-44
20%
6.8%
6.3%
45-54
13.2%
4.8%
4.3%
55-64
9.1%
3.6%
2.9%
65+
6.6%

There were 44 103 700 Facebook users in Colombia in August 2025, which accounted for 83.2% of its entire population.

The majority of them were women - 51%.

People aged 25 to 34 were the largest user group (13 500 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 300 000.

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Instagram users in Colombia

Colombia flag
Instagram users in Colombia
2025
22 524 100
55.6%
women
44.4%
men
0%
0%
13-17
0%
12.4%
10.7%
18-24
23.1%
18.2%
16.4%
25-34
34.6%
11.1%
8.4%
35-44
19.5%
6.7%
4.4%
45-54
11.1%
4.3%
2.6%
55-64
6.9%
2.9%
1.8%
65+
4.7%

There were 22 524 100 Instagram users in Colombia in August 2025, which accounted for 42.5% of its entire population.

The majority of them were women - 55.6%.

People aged 25 to 34 were the largest user group (7 800 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 900 000.

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Messenger users in Colombia

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Messenger users in Colombia
2025
37 403 200
50.5%
women
49.5%
men
0%
0%
13-17
0%
9.4%
9.6%
18-24
19%
14.4%
15.2%
25-34
29.7%
10.4%
10.2%
35-44
20.6%
7.2%
6.7%
45-54
13.9%
5.1%
4.5%
55-64
9.6%
4%
3.2%
65+
7.2%

There were 37 403 200 Messenger users in Colombia in August 2025, which accounted for 70.6% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (11 100 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 200 000.

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Linkedin users in Colombia

Colombia flag
Linkedin users in Colombia
2025
15 980 000
30%
18-24
30%
51.3%
25-34
51.3%
17.5%
35-54
17.5%
1.1%
55+
1.1%

There were 15 980 000 Linkedin users in Colombia in August 2025, which accounted for 30.2% of its entire population.

People aged 25 to 34 were the largest user group (8 200 000).

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