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bulgaria flag

Social media users
in Bulgaria

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2023
3 988 200
53.6%
women
46.4%
men
 
 
13-17
n/a
10.1%
8.1%
18-24
18.2%
10.8%
10.8%
25-34
21.7%
10.5%
10%
35-44
20.5%
9.5%
8.7%
45-54
18.2%
7.1%
5.1%
55-64
12.2%
5.7%
3.5%
65+
9.2%

There were 3 988 200 Facebook users in Bulgaria in December 2023, which accounted for 59% of its entire population.

The majority of them were women - 53.6%.

People aged 25 to 34 were the largest user group (863 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 139 900.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2023
1 865 100
56.2%
women
43.8%
men
 
 
13-17
n/a
16.9%
13.1%
18-24
30%
15.4%
14.2%
25-34
29.6%
11.4%
8.4%
35-44
19.8%
7.6%
5.1%
45-54
12.7%
3.1%
1.8%
55-64
4.9%
1.8%
1.1%
65+
2.9%

There were 1 865 100 Instagram users in Bulgaria in December 2023, which accounted for 27.6% of its entire population.

The majority of them were women - 56.2%.

People aged 18 to 24 were the largest user group (559 700).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 244 300.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2023
3 284 500
52.6%
women
47.4%
men
 
 
13-17
n/a
6.5%
6.6%
18-24
13.1%
9.9%
10.8%
25-34
20.8%
11.2%
10.9%
35-44
22.1%
10.6%
9.7%
45-54
20.2%
8%
5.7%
55-64
13.7%
6.3%
3.7%
65+
10%

There were 3 284 500 Messenger users in Bulgaria in December 2023, which accounted for 48.6% of its entire population.

The majority of them were women - 52.6%.

People aged 35 to 44 were the largest user group (726 900).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 121 200.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2023
1 262 000
25.4%
18-24
25.4%
50.7%
25-34
50.7%
21.4%
35-54
21.4%
2.5%
55+
2.5%

There were 1 262 000 Linkedin users in Bulgaria in December 2023, which accounted for 18.7% of its entire population.

People aged 25 to 34 were the largest user group (640 000).

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