Other countries:

bulgaria flag

Social media users
in Bulgaria

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2022
4 273 600
52.5%
women
47.5%
men
1.8%
1.6%
13-17
3.4%
8.6%
8.2%
18-24
16.8%
10.2%
10.8%
25-34
21%
10%
10%
35-44
20%
9.3%
8.5%
45-54
17.8%
7%
5.1%
55-64
12.1%
5.5%
3.4%
65+
9%

There were 4 273 600 Facebook users in Bulgaria in December 2022, which accounted for 62.8% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (895 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 146 500.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2022
1 765 000
53.9%
women
46.1%
men
3.1%
2.6%
13-17
5.7%
15.4%
14.4%
18-24
29.9%
14.5%
14.3%
25-34
28.8%
10.3%
7.9%
35-44
18.2%
6.5%
4.4%
45-54
10.9%
2.6%
1.5%
55-64
4.1%
1.5%
1%
65+
2.4%

There were 1 765 000 Instagram users in Bulgaria in December 2022, which accounted for 25.9% of its entire population.

The majority of them were women - 53.9%.

People aged 18 to 24 were the largest user group (527 100).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 139 600.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2022
3 536 900
52.8%
women
47.2%
men
1.2%
1.1%
13-17
2.4%
6.3%
6.3%
18-24
12.7%
9.9%
10.5%
25-34
20.5%
10.8%
10.6%
35-44
21.4%
10.5%
9.3%
45-54
19.8%
7.9%
5.6%
55-64
13.5%
6.1%
3.6%
65+
9.8%

There were 3 536 900 Messenger users in Bulgaria in December 2022, which accounted for 51.9% of its entire population.

The majority of them were women - 52.8%.

People aged 35 to 44 were the largest user group (758 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 128 100.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2022
1 030 000
18.4%
18-24
18.4%
62.1%
25-34
62.1%
17.5%
35-54
17.5%
1.9%
55+
1.9%

There were 1 030 000 Linkedin users in Bulgaria in December 2022, which accounted for 15.1% of its entire population.

People aged 25 to 34 were the largest user group (640 000).

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