Other countries:

bulgaria flag

Social media users
in Bulgaria

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2021
4 339 200
51.5%
women
48.5%
men
2%
1.7%
13-17
3.6%
8.3%
8.5%
18-24
16.8%
10.6%
11.5%
25-34
22.1%
9.9%
10.2%
35-44
20.1%
8.8%
8.3%
45-54
17.2%
6.9%
5%
55-64
11.8%
5.1%
3.2%
65+
8.3%

There were 4 339 200 Facebook users in Bulgaria in December 2021, which accounted for 63.7% of its entire population.

The majority of them were women - 51.5%.

People aged 25 to 34 were the largest user group (960 200).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 215 500.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2021
1 575 600
53.5%
women
46.5%
men
3.3%
2.9%
13-17
6.2%
15.4%
13.9%
18-24
29.3%
14.5%
14.6%
25-34
29.2%
10.5%
8.3%
35-44
18.8%
6.1%
4.3%
45-54
10.4%
2.4%
1.4%
55-64
3.8%
1.3%
0.9%
65+
2.3%

There were 1 575 600 Instagram users in Bulgaria in December 2021, which accounted for 23.1% of its entire population.

The majority of them were women - 53.5%.

People aged 18 to 24 were the largest user group (462 200).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 131 200.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2021
3 636 500
52.3%
women
47.7%
men
1.5%
1.3%
13-17
2.7%
6.7%
7%
18-24
13.8%
10.5%
11.3%
25-34
21.8%
10.8%
10.7%
35-44
21.5%
9.8%
8.9%
45-54
18.7%
7.6%
5.3%
55-64
12.9%
5.3%
3.2%
65+
8.6%

There were 3 636 500 Messenger users in Bulgaria in December 2021, which accounted for 53.4% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (792 600).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 192 300.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2021
958 000
16.7%
18-24
16.7%
61.6%
25-34
61.6%
19.8%
35-54
19.8%
1.9%
55+
1.9%

There were 958 000 Linkedin users in Bulgaria in December 2021, which accounted for 14.1% of its entire population.

People aged 25 to 34 were the largest user group (590 000).

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