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bulgaria flag

Social media users
in Bulgaria

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2020
4 300 000
52%
women
48%
men
2.2%
2%
13-17
4.2%
8.6%
8.4%
18-24
17%
11.6%
12.3%
25-34
24%
10.2%
10%
35-44
20.2%
8.4%
7.9%
45-54
16.3%
6.5%
4.7%
55-64
11.2%
4.4%
2.8%
65+
7.2%

There were 4 300 000 Facebook users in Bulgaria in December 2020, which accounted for 63.1% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (1 030 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 200 000.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2020
1 635 000
54.7%
women
45.3%
men
4.2%
3.2%
13-17
7.3%
16.5%
14.7%
18-24
31.2%
15.9%
14.7%
25-34
30.6%
9.8%
7.3%
35-44
17.1%
5.3%
3.5%
45-54
8.9%
2%
1.1%
55-64
3.1%
1%
0.7%
65+
1.8%

There were 1 635 000 Instagram users in Bulgaria in December 2020, which accounted for 24% of its entire population.

The majority of them were women - 54.7%.

People aged 18 to 24 were the largest user group (510 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 120 000.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2020
3 540 000
52.2%
women
47.8%
men
1.6%
1.5%
13-17
3.1%
7.1%
7.3%
18-24
14.4%
11%
12.1%
25-34
23.2%
11%
10.7%
35-44
21.8%
9.6%
8.5%
45-54
18.1%
7.3%
4.8%
55-64
12.1%
4.5%
2.8%
65+
7.3%

There were 3 540 000 Messenger users in Bulgaria in December 2020, which accounted for 52% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (820 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 170 000.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2020
875 000
18.3%
18-24
18.3%
61.7%
25-34
61.7%
18.3%
35-54
18.3%
1.7%
55+
1.7%

There were 875 000 Linkedin users in Bulgaria in December 2020, which accounted for 12.8% of its entire population.

People aged 25 to 34 were the largest user group (540 000).

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