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Social media users
in Botswana
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Botswana

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Facebook users in Botswana
2026
1 543 000
50.6%
women
49.4%
men
 
 
13-17
n/a
12.9%
12.2%
18-24
25.1%
15.2%
14.9%
25-34
30.1%
10.6%
10.6%
35-44
21.2%
6.2%
6.2%
45-54
12.4%
2.6%
2.5%
55-64
5.1%
3.1%
3%
65+
6.1%

There were 1 543 000 Facebook users in Botswana in September 2026, which accounted for 57.8% of its entire population.

The majority of them were women - 50.6%.

People aged 25 to 34 were the largest user group (464 400).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 189 000.

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Instagram users in Botswana

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Instagram users in Botswana
2026
283 900
52.2%
women
47.8%
men
 
 
13-17
n/a
19.9%
18.4%
18-24
38.3%
17%
16.2%
25-34
33.3%
8.2%
7.1%
35-44
15.3%
3.5%
3.1%
45-54
6.6%
1.3%
1.1%
55-64
2.4%
2.4%
1.8%
65+
4.2%

There were 283 900 Instagram users in Botswana in September 2026, which accounted for 10.6% of its entire population.

The majority of them were women - 52.2%.

People aged 18 to 24 were the largest user group (108 700).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 52 300.

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Messenger users in Botswana

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Messenger users in Botswana
2026
1 446 400
50.5%
women
49.5%
men
 
 
13-17
n/a
12%
11.6%
18-24
23.6%
15.1%
14.9%
25-34
30.1%
10.9%
10.9%
35-44
21.9%
6.4%
6.4%
45-54
12.8%
2.7%
2.6%
55-64
5.3%
3.3%
3.1%
65+
6.3%

There were 1 446 400 Messenger users in Botswana in September 2026, which accounted for 54.2% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (435 200).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 167 300.

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Linkedin users in Botswana

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Linkedin users in Botswana
2026
566 400
26.5%
18-24
26.5%
49.4%
25-34
49.4%
23%
35-54
23%
1.1%
55+
1.1%

There were 566 400 Linkedin users in Botswana in September 2026, which accounted for 21.2% of its entire population.

People aged 25 to 34 were the largest user group (280 000).

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