Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 283 900 Instagram users in Botswana in September 2026, which accounted for 10.6% of its entire population.
The majority of them were women - 52.2%.
People aged 18 to 24 were the largest user group (108 700).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 52 300.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 290 700 | 10.9% | 52.4% | 47.6% | -0.4% |
| Aug | 291 800 | 10.9% | 52% | 48% | +3.6% |
| Jul | 281 600 | 10.5% | 51.9% | 48.1% | -2.6% |
| Jun | 289 000 | 10.8% | 52% | 48% | +2.8% |
| May | 281 000 | 10.5% | 52.3% | 47.7% | +1.5% |
| Apr | 276 900 | 10.4% | 52.4% | 47.6% | +2.5% |
| Mar | 270 200 | 10.1% | 52.7% | 47.3% | -2.4% |
| Feb | 276 900 | 10.4% | 52.4% | 47.6% | -0.3% |
| Jan '26 | 277 700 | 10.4% | 52.8% | 47.2% | +2.4% |
| Dec | 271 200 | 10.2% | 53% | 47% | +6.7% |
| Nov | 254 200 | 9.5% | 53.1% | 46.9% | +1.1% |
| Oct '25 | 251 500 | 9.4% | 53.2% | 46.8% | - |
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As of September 2026, there are 283 900 Instagram users in Botswana - 10.6% of the country's population.
The largest age group is 18 to 24, making up 38.3% of Instagram users in Botswana.
Women make up the majority, at 52.2% of Instagram users in Botswana.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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