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Instagram users in United States of America
October 2024

173 207 000

55.3%
women

44.7%
men

13-17
0%

13.3%

11.5%

18-24
24.8%

15%

13.9%

25-34
28.9%

11%

8.7%

35-44
19.6%

6.9%

5.3%

45-54
12.2%

3.1%

55-64
8.1%

2.3%

65+
6.3%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in United States of America

October 2024

There were 173 207 000 Instagram users in United States of America in October 2024, which accounted for 50.2% of its entire population.

The majority of them were women - 55.3%.

People aged 25 to 34 were the largest user group (50 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 15 000 000.

NOTE:

From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

NOTE:

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