Instagram users in Serbia
There were 3 557 500 Instagram users in Serbia in August 2025, which accounted for 42% of its entire population.
The majority of them were women - 52.8%.
People aged 25 to 34 were the largest user group (1 103 100).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 243 400.