Instagram users in Portugal
There were 6 388 800 Instagram users in Portugal in October 2024, which accounted for 63.5% of its entire population.
The majority of them were women - 54.9%.
People aged 25 to 34 were the largest user group (1 768 100).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 456 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.