Instagram users in Poland
There were 12 227 700 Instagram users in Poland in August 2024, which accounted for 32.5% of its entire population.
The majority of them were women - 60.2%.
People aged 18 to 24 were the largest user group (4 000 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 600 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.