Pakistan flag
Instagram users in Pakistan
October 2026
27 922 800
35.8%
women
64.2%
men
 
 
13-17
n/a
15.4%
26.1%
18-24
41.5%
13.6%
25.1%
25-34
38.7%
3.9%
8.2%
35-44
12.2%
1.6%
3%
45-54
4.6%
0.8%
1.2%
55-64
1.9%
0.4%
0.7%
65+
1.1%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Pakistan

There were 27 922 800 Instagram users in Pakistan in October 2026, which accounted for 11.6% of its entire population.

The majority of them were men - 64.2%.

People aged 18 to 24 were the largest user group (11 600 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 7 000 000.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Pakistan - Last 12 Months

23 900 000
Nov '25
23 510 700
Dec
24 416 800
Jan '26
24 538 200
Feb
24 003 700
Mar
25 113 000
Apr
26 700 000
May
27 000 000
Jun
26 200 000
Jul
27 400 000
Aug
26 300 000
Sep
28 700 000
Oct
Month Instagram Users % of Population Women Men Change M/M
Oct 28 700 000 12% 35.8% 64.2% +9.1%
Sep 26 300 000 11% 36.6% 63.4% -4%
Aug 27 400 000 11.4% 36.7% 63.3% +4.6%
Jul 26 200 000 10.9% 36.7% 63.3% -3%
Jun 27 000 000 11.3% 36.5% 63.5% +1.1%
May 26 700 000 11.1% 36.9% 63.1% +6.3%
Apr 25 113 000 10.5% 36.6% 63.4% +4.6%
Mar 24 003 700 10% 36.8% 63.2% -2.2%
Feb 24 538 200 10.2% 36.4% 63.6% +0.5%
Jan '26 24 416 800 10.2% 35.9% 64.1% +3.9%
Dec 23 510 700 9.8% 36.3% 63.7% -1.6%
Nov '25 23 900 000 10% 36.6% 63.4% -

More stats for Pakistan

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

See the number of social media users
in other countries:

Frequently asked questions

How many Instagram users are there in Pakistan in 2026?

As of October 2026, there are 27 922 800 Instagram users in Pakistan - 11.6% of the country's population.

What is the largest Instagram age group in Pakistan?

The largest age group is 18 to 24, making up 41.5% of Instagram users in Pakistan.

Are there more women or men on Instagram in Pakistan?

Men make up the majority, at 64.2% of Instagram users in Pakistan.

Where does this data come from?

Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language

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