Netherlands flag
Instagram users in Netherlands
October 2026
10 974 000
53.4%
women
46.6%
men
 
 
13-17
n/a
8.4%
8.1%
18-24
16.5%
15.5%
15.5%
25-34
31%
10.9%
9.1%
35-44
20%
7.9%
6%
45-54
13.8%
6.4%
4.6%
55-64
11%
4.4%
3.3%
65+
7.6%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Netherlands

There were 10 974 000 Instagram users in Netherlands in October 2026, which accounted for 62.3% of its entire population.

The majority of them were women - 53.4%.

People aged 25 to 34 were the largest user group (3 400 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 654 200.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Netherlands - Last 12 Months

8 738 100
Nov '25
8 880 600
Dec
9 039 600
Jan '26
8 920 800
Feb
8 789 000
Mar
8 174 200
Apr
8 317 400
May
9 319 900
Jun
8 686 900
Jul
9 436 700
Aug
9 300 000
Sep
10 974 000
Oct
Month Instagram Users % of Population Women Men Change M/M
Oct 10 974 000 62.3% 53.6% 46.4% +18%
Sep 9 300 000 52.8% 53.8% 46.2% -1.4%
Aug 9 436 700 53.6% 53.1% 46.9% +8.6%
Jul 8 686 900 49.3% 55.2% 44.8% -6.8%
Jun 9 319 900 52.9% 54.3% 45.7% +12.1%
May 8 317 400 47.2% 55.3% 44.7% +1.8%
Apr 8 174 200 46.4% 54.8% 45.2% -7%
Mar 8 789 000 49.9% 55.1% 44.9% -1.5%
Feb 8 920 800 50.6% 54.9% 45.1% -1.3%
Jan '26 9 039 600 51.3% 54.3% 45.7% +1.8%
Dec 8 880 600 50.4% 54.4% 45.6% +1.6%
Nov '25 8 738 100 49.6% 55.2% 44.8% -

More stats for Netherlands

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

See the number of social media users
in other countries:

Frequently asked questions

How many Instagram users are there in Netherlands in 2026?

As of October 2026, there are 10 974 000 Instagram users in Netherlands - 62.3% of the country's population.

What is the largest Instagram age group in Netherlands?

The largest age group is 25 to 34, making up 31% of Instagram users in Netherlands.

Are there more women or men on Instagram in Netherlands?

Women make up the majority, at 53.4% of Instagram users in Netherlands.

Where does this data come from?

Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language

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