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Facebook users in Australia
October 2026
25 200 000
52.4%
women
47.6%
men
 
 
13-17
n/a
8.7%
7.1%
18-24
15.9%
13.5%
13.5%
25-34
27%
9.9%
9.5%
35-44
19.4%
7.1%
6.7%
45-54
13.9%
6%
5.2%
55-64
11.1%
7.1%
5.6%
65+
12.7%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Facebook users in Australia

There were 25 200 000 Facebook users in Australia in October 2026, which accounted for 90.1% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (6 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 800 000.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Facebook users in Australia - Last 12 Months

24 000 000
Nov '25
24 300 000
Dec
24 400 000
Jan '26
24 500 000
Feb
25 300 000
Mar
24 500 000
Apr
24 800 000
May
25 600 000
Jun
24 900 000
Jul
25 000 000
Aug
24 700 000
Sep
25 200 000
Oct
Month Facebook Users % of Population Women Men Change M/M
Oct 25 200 000 90.1% 52.9% 47.1% +2%
Sep 24 700 000 88.4% 53% 47% -1.2%
Aug 25 000 000 89.4% 52.6% 47.4% +0.4%
Jul 24 900 000 89.1% 52.8% 47.2% -2.7%
Jun 25 600 000 91.6% 52.5% 47.5% +3.2%
May 24 800 000 88.7% 52.6% 47.4% +1.2%
Apr 24 500 000 87.6% 52.2% 47.8% -3.2%
Mar 25 300 000 90.5% 52.8% 47.2% +3.3%
Feb 24 500 000 87.6% 52.4% 47.6% +0.4%
Jan '26 24 400 000 87.3% 52.8% 47.2% +0.4%
Dec 24 300 000 86.9% 52.4% 47.6% +1.3%
Nov '25 24 000 000 85.8% 52.7% 47.3% -

More stats for Australia

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

See the number of social media users
in other countries:

Frequently asked questions

How many Facebook users are there in Australia in 2026?

As of October 2026, there are 25 200 000 Facebook users in Australia - 90.1% of the country's population.

What is the largest Facebook age group in Australia?

The largest age group is 25 to 34, making up 27% of Facebook users in Australia.

Are there more women or men on Facebook in Australia?

Women make up the majority, at 52.4% of Facebook users in Australia.

Where does this data come from?

Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language

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