Moderation of Google Reviews in a nutshell

How can companies with multiple locations improve managing reviews in Google My Business?


The easiest way to manage Google reviews

  • Reply to thousands of Google reviews in one place
  • Spend less time replying, even with multiple locations
  • Automate scheduling Google My Business content
  • Plug GMB into your customer service workflows

Try NapoleonCat free for 14 days. No credit card required.


Managing Google My Business with NapoleonCat

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08:29 See how you can schedule GMB posts and manage Google reviews using one simple tool. If you need to manage hundreds of locations and thousands of reviews every month, NapoleonCat may just be your life-saving solution!

This European chain footwear store uses NapoleonCat to do just that.

See how they do it

Each day, our customer support team had to go through dozens of folders to access all the new client reviews and then answer them one by one. This process was tiresome, incredibly time-consuming, and sadly, often ineffective.

Now, we have a bird’s eye view of the entire organization and can spot both our strong points and areas which still need improvement. We can more easily verify the procedures we have put in place (e.g., handling of complaints), assess how individual locations are performing, and monitor the shopping experience of our clients.

Robert Prokopowicz, CCC


And in case you were wondering…

What do I post on my Google My Business page?

Google My Business posts are a type of brief updates that appear under your business listing. Best examples include:

  • Updates (What’s New): General pieces of information about your business.
  • Events: Let the users know about your planned events, both offline and online (you’ll need to include a start and end date, with time).
  • Offers: Share information about limited-time offers, such as discounts, coupons, or virtually any other type of promotions that you offer (you’ll need to include a start and end date + optional coupon code).
  • Products: These posts help you feature one or more of the products you have available in your Product tab (which you will need to set up separately).
  • COVID-19 updates: Share COVID-related updates about your business, for example, information about safety measures that you implemented.

You’ll find more information about what to post on Google My Business and how to do it in this article.

How often should I post on Google My Business?

Studies showed that you need to run your profile actively. That means posting on Google My Business weekly or even more often.

How much time can I save using NapoleonCat to manage Google reviews?

One of our clients with close to 5000 locations on Google My Business replies to 1000–1500 comments each month within approx. 1–1.5 hours, 3–4 times a week. Read more about it in our case study.

Does responding to reviews help SEO?

Yes, it does – primarily local SEO.
On their official support page, Google has explicitly encouraged businesses to reply to reviews: “interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.” Read this article to learn more about supporting your local SEO.

Can I turn off Google reviews for my business?

No, even if you don’t claim your Google My Business page, people can still leave reviews if your business is added to Google Maps. So, from a business owner/manager’s perspective, claiming your business ownership in Google My Business and responding to customer reviews is crucial. You can’t really leave that out without risking your reputation (and ultimately, sales.)

Why is local SEO important?

Local SEO is crucial because people who search for a product or service in their immediate area are very likely to make a purchase. According to Google, 76% of mobile users who did a local search visited a storefront within a day. states that Google My Business “signals” is the most crucial ranking factor for local pack rankings. It’s even more important than backlinks, reviews, or social signals.

Try NapoleonCat free for 14 days. No credit card required.

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Try NapoleonCat free for 14 days. No credit card required.

Try NapoleonCat free for 14 days. No credit card required.