Shadowban
A shadowban, also known as a ghost ban, is a term used to describe a situation in which a user’s content on social media is hidden from the public eye without their knowledge.
It is a form of moderation in which the platform silently limits the reach of a user’s content or account without officially banning them.
This means that while the user is still able to post, comment, and engage with other users, their content will not appear in search results, hashtags, or on the main feed. This makes it much harder for their content to be discovered by new users, and can significantly reduce the amount of engagement and visibility a user receives on their posts.
Social media platforms use various algorithms to detect and prevent spam, hate speech, and other forms of content that violate their policies. If a user is found to have violated the platform’s terms of service, they may be temporarily or permanently banned. However, a shadowban is different in that it is usually applied without the user’s knowledge and often for reasons that are unclear or not directly related to violating the platform’s policies.
Shadowbans can be frustrating for users who are not aware that their content is being suppressed, and can lead to a decrease in followers, engagement, and revenue for businesses or influencers who rely on social media for promotion. To avoid getting shadowbanned, it is important to follow the platform’s guidelines, avoid spamming, and engage with the community in an authentic way. If a user suspects they have been shadowbanned, they can try switching up their posting habits and using new hashtags to see if their content becomes more visible.
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