Instagram

Social Media and Mental Health: Friends or Foes?

Some might say that social media is the root of all evil,...

Understanding the Metrics: Facebook Reach vs Impressions

You’re not new to marketing metrics. But, sometimes, you open up your...

How to Run an Instagram AR Filter Campaign

Over the last couple of years, the business world has seen a...

8 Ways to Stand Out As a Social Media Influencer

Do you want to become a social media influencer? Maybe you’ve already...

Best Practices in Influencer Marketing: 10 Businesses Share Their Experience

Have you ever wondered why some things just catch on and go...

How to Use Trending Topics in Your Social Media Strategy

Everyone wants to go viral. Unfortunately, it’s easier said than done. Brands...

How to Encourage Social Proof on Instagram

With an ever-growing number of sponsored posts and paid ads on social...

Understanding Instagram Stories Analytics

Short-form video content has surged in popularity ever since Snapchat started pulling...

7 Factors to Take Into Account When Choosing Influencers for Influencer Marketing Campaigns

It is happening: you have decided to make an influencer marketing campaign...